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亚马逊有效追踪率低申诉_亚马逊有效追踪率过低权限被移除申诉指南
2024-11-05

亚马逊自发货卖家,由于有效追踪率过低即VTR低于指标导致自发货权限被移除,许多卖家都无从下手,不知道如何申诉。智赢君就此类问题的根本原因及其解决思路进行详细的分析和解答,希望以下的亚马逊有效追踪率低申诉模板对卖家有所帮助。

亚马逊有效追踪率低申诉_亚马逊有效追踪率过低权限被移除申诉指南.png

亚马逊有效追踪率(VTR)?

亚马逊有效跟踪率(VTR)是指在给定的30天内,所有有效跟踪编码的货物占总货物数量的百分比。为了保障买家的购物体验,亚马逊使用“有效追踪率 (VTR)”作为重要的自配送绩效指标,来衡量卖家为订单使用有效追踪编码的频率。

亚马逊有效追踪率过低有哪些影响?

(1)当有效跟踪率低于95%,则在此分类下自配送商品的权限可能会停止。

(2)有效追踪率过低,会导致自发货权限被移除,需要卖家提交申诉才能恢复。

卖家账户因有效追到率低于95%,就会收到如下邮件,告知卖家自发货权限被移除。

账户状况主页如图所示

导致亚马逊有效追踪率过低的原因有哪些?

1. 卖家未及时添加或者更新正确且有效的追踪编码

2. 客户购买了缺货/断货的产品,未能及时发货,或者物流延迟

3. 物流商所提供的追踪编码无效

当然还有未真实发货,虚假单号,承运商选择错误等情况,也会导致有效追踪率过低

卖家针对该问题如何进行亚马逊有效追踪率过低申诉?

材料准备

(1)统计店铺近三个月订单信息

(2)店铺订单送达买家手中的签收证明,物流信息截图,追踪编码等

(3)发票,采购合同等,需要为店铺内产品ASIN

思路框架:

1. 根据亚马逊发送的警告邮件中的原因进行分析

如:卖家未及时添加或者更新正确且有效的追踪编码;客户购买了缺货/断货的产品,未能及时发货,或者物流延迟;物流商所提供的追踪编码无效。

2. 采取了什么措施?

比如与供应商沟通,完成采购并打包,

及时与买家沟通,并及时重新发货给买家。

安排员工培训等问题,招聘有经验的员工

与物流承运商协商。他们应在收到包裹后按照约定的时间及时发运包裹

3. 以后如何预防?

就是如何避免以后VTR过低,比如提前购买,时刻关注库存,保证包装库存充足。处理时间内填写订单号。

及时更新有效追踪编码等,学习和了解亚马逊的一些政策,培训员工。

表达会将越来越多的库存使用FBA的意愿,确保包裹快速、安全、准确到达。

亚马逊有效追踪率低申诉模板如下(仅作参考,切勿照搬):

The actions we take to solve the problem.

1. Harshly criticize and educate new employees to seriously learn Amazon's rules and strictly abide by Amazon's operating rules.

2. We have extended the processing time of FBM to allow enough time for delivery.

3. We have changed the shipper and will ensure that the order number is uploaded in time. We have found a new and more reliable supplier who promises to deliver to us in a timely manner.

4. For the returned packages due to logistics reasons, we have contacted the customer via email in time and returned the money to the buyer in cooperation with the customer.

5. We changed to a more reliable logistics provider who could update the order number in time and fill in the order number on time

The steps we are taking to prevent in the future.

1. We organize an Amazon training every week to conduct strict assessment on new employees, so that they clearly know the relevant rules of Amazon. For employees who fail to pass the assessment, we will adopt the elimination system.

2. In the future, we will use FBA for all shipments and put all our energy on FBA fine products. We sell goods through FBA and there is no delay in the delivery of goods. Moreover, customers will get the perfect shopping experience. Because we found that using FBA is the best way to solve this problem.

3. We will track the situation of each order in time. In case of abnormal phenomenon, we will send email information to customers in time to meet customers' requirements with the greatest sincerity and bring customers better shopping experience.

4. In addition, we will more actively monitor our performance metrics to ensure that we meet the standards set by Amazon and our own quality standards.

So, for this reason, please give us a chance to activate our account,

Thank you very much for taking time out of your busy schedule to read our letter. We will strictly abide by Amazon's rules and regularly study Amazon's logistics service policy.

一定根据自身账号的实际情况来写行动计划书,不可盲目照抄模板,否则亚马逊将会回复信息不足,拒绝卖家的申诉,

成功的回复如下,若卖家遇到店铺自发货权限被移除,或者其他账号或者绩效问题,我们都可以解决,欢迎来咨询ZY18258424796

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